Discover Pacifico

Pacifico beer embodies the spirit of the West Coast. As the beer began to be distributed nationwide, we were looking for a way to introduce people top Pacifico and the surfer lifestyle it embodies. With limited funds, we came up with the idea of printing GPS coordinates on the underside of their iconic yellow bottlefcaps, turning each bottle in to a branded experience that directed consumers to a custom-built campaign website that virtually tapped into its drinkers’ curiosity and thirst for adventure.