Experience:

Arctic Wolf:
Sr Director Creative Services, Creative Director

Executive creative leader responsible for building and scaling a world-class in-house creative organization for a high-growth cybersecurity SaaS company.

• Architected and launched a modern in-house creative operating model, defining workflows, governance, approval processes, and creative standards

• Provide executive-level oversight of brand, messaging, social, and integrated creative strategy in partnership with Marketing, Product, and Executive Leadership

• Lead creative vision and execution for brand evolution and rebrand initiatives supporting company growth and market differentiation

• Own creative budget management and external vendor strategy to maximize efficiency and ROI

• Research, pilot, and implement AI-enabled creative tools, training teams on generative AI workflows to accelerate concepting, production, and iteration

• Build, mentor, and scale creative teams, establishing career paths, performance standards, and a high-performance creative culture

Dell Technologies:
Executive Creative Director

Executive leader of Dell Technologies’ award-winning global in-house advertising agency.

• Oversaw a 200+ person, full-service internal agency delivering brand-building, demand-driving, and multi-channel marketing across Dell Technologies and Alienware portfolios

• Directly led and mentored 65 creatives across disciplines, driving leadership development, retention, and succession planning

• Defined and implemented global creative strategy across advertising, digital, social, and marketing communications

• Partnered closely with the CMO, Product Marketing, and Business Leaders to align creative output with enterprise growth objectives and go-to-market initiatives

• Implemented AI-enabled creative workflows to modernize production processes, increase speed-to-market, and improve operational efficiency

• Established recruitment, career development, and performance frameworks to scale creative excellence globally

National Instruments:
Creative Director, Global Branding

Senior creative leader responsible for global brand and marketing communications.

• Led global creative strategy and execution across marketing, digital, and content channels

• Managed multidisciplinary teams of creatives, developers, and production specialists

• Directed a unifying global brand campaign and visual system

• Led rebrand of LabVIEW and NI’s software portfolio (50+ products), aligning brand architecture with product marketing

• Implemented standardized creative processes to improve consistency and global execution

EraserFarm:
Creative Director

Helped launch and worked with EraserFarm, an independent, full service creative advertising agency, insight firm. We're not like your typical agency. We're more nimble and can easily adapt our band of top talent, brand teams to each job. We are collaborative, methodical and relentless in our pursuit of the greatest ideas.

GSD&M:
Creative Director

Ran the Pacifico, Negra Modelo, and Tsingtao beer accounts, Seton Family Healthcare, Goodyear Tires, Caesars Palace, STAINMASTER, The American Legacy Foundation, HomeAway, Horseshoe Casino and AARP accounts. Responsibilities included overseeing numerous creative teams in the development of work ranging from fully integrated campaigns to various day-to-day assignments.

Highlights:
• Created award-winning multi-channel campaigns for Pacifico Beer.
-“State of Pacifico” featured a Facebook app that led to a 320% increase in Facebook likes for
Pacifico, and user time spent on the app averaged nearly three minutes.
-“Discover Pacifico” centered around the creation of their first stand alone brand site, and utilized
their bottle caps as a content delivery vehicle for the brand, which generated 125 million free
media impressions, a 16,877% increase in web traffic, and a sales increase of more than
400,000 cases.
• Led the winning pitch for STAINMASTER, a 20MM account with national creative needs.
• Partnered with My Damn Channel for Legacy to create a 10-episode, online show called
The Tweekly News. The show generated over 49 million media impressions and led to a 32%
increase in traffic on Legacy’s website.
• Developed an integrated campaign to launch AARP’s Drive to End Hunger NASCAR sponsorship.
The Jeff Gordon-led campaign has generated over 34 million meals for food insecure seniors.

GSD&M:
Assoc Creative Director
Sr. Art Director

Handled the daily creative needs on the at&t, Norwegian Cruise line, yellowpages.com, Southwest Airline, Lennox, Ace hardware and Grand Biloxi Casino accounts. Oversaw the work and development of junior/mid-level teams.

Hill Holliday:
Art Director

I created integrated campaigns and worked daily on the Dunkin' Donuts, Tyco, Boston Globe, and Massachusetts Lottery accounts.

WestWayne:
Art Director

I developed campaigns for the South East Toyota, LandAmerica, Russell Athletic, BellSouth, SunTrust, Celebrity Cruises, Denny's, and AdCouncil accounts.

MARC USA:
Jr Art Director

I worked on True Value Hardware, Pittsburgh Public Theater, and Mohawk carpets.