Dell Technologies - Various Product Launches
As ECD, I led the creative for all products and services in the Dell and Alienware portfolio. Here are a few of my favorites:
16G PowerEdge Servers
The launch of the 16th generation of PowerEdge servers brought an industry first: a completely ruggedized server. For the first time ever, a server could be deployed to gather and compute data anywhere on the edge, regardless of the environment/elements. This insight led to the core benefit of this campaign: with these servers the question Is no longer what’s next, but where next.
UltraSharp Monitor
The UltraSharp series is known for their color accuracy and reproduction. And this 49” curved UltraSharp monitor also provides almost 4 feet of uninterrupted screen. It’s quite literally the size of 2 monitors put together, without having the break in screen. This insight led to the simple creative premise of increasing productivity by eliminating gaps in productivity.
Latitude Rugged
Rugged laptops lead the way in being the toughest, most durable laptops on the market. They are designed to handle anything you throw at them, and our goal here was to appeal to the tough folks that use them, showing them that while dirt, grit, water, heat and ice go with the territory of their jobs, so does this laptop.
